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  • Writer's picturePiotr

How to organize a business event - tips from Eventy Manager.

Updated: Feb 13

Organizing a business event is a unique undertaking that requires precise planning, creativity and excellent organizational skills. The Event Manager, as the person responsible for coordinating and overseeing the event, plays a key role in ensuring that every detail is perfected and participants leave with unforgettable impressions. Below you will find some valuable advice from an experienced Event Manager to help you organize a successful corporate event.


Evening corporate event
Evening business event

1. Define the overarching goals of the Event:

Before you start planning, clearly define what goals you want to achieve by holding a corporate event. Is it to promote a new product, build customer relationships or internal goals related to team integration? Determining your goals will help you align all elements of the event with your main message.


2. Choose the right location:

Choosing the right location is a key element of a successful event. Consider the nature of the event and the preferences of the attendees. An elegant hotel, a spacious conference room or an unusual event space? Choose a location that will resonate with the event's intentions and atmosphere. Consider holding your event in an unusual location, such as an artist's loft, a place with history or a coworking space. This is an added advantage that will make the event memorable. If you need guidance on choosing a venue, you can get it from us.


3. Plan the event schedule in detail:

Develop a detailed schedule, taking into account the formal elements, networking and the entertainment part. Workshops, lectures with special guests, or contests, should be appropriately matched to the theme and goals of the event, and should last an appropriate amount of time. Careful selection of the duration of the various stages of the program will increase the attractiveness of the event.


4. Take care to select appropriate activities:

Opt for attractions tailored to the specifics of the event, the venue and the company's industry. Artistic shows, creative zones or interactive attractions can significantly increase interest and engage participants in active participation in the event. Particularly important are attractions that influence integration and improve communication within the team. You can find an offer of such programs in our Challenge Box - Team building portfolio.


5. Take a creative approach to decoration:

Unconventional decorations and original branding are the hallmark of an event. Creativity in this area will attract the attention of attendees. Focus on properly incorporating your company's logo into each decorative element. Choose colors and themes in accordance with the company's visual identity. Opt for interactive decorative elements that will not only be aesthetically pleasing, but will also surprise and intrigue event participants.


6. Effective Communication:

Effective communication is the key to a successful event. Keep attendees informed of changes to the program, available attractions or practical organizational issues. Creating opportunities for interaction, such as Q&A during lectures or mobile event apps, will increase guest engagement. Take advantage of various communication channels to reach as many people as possible.


7. Personalization tailored to Participants:

Create an event that is tailored to the individual preferences of your attendees, while aligning with your company's values. Personalized goodies, personalized attendance cards or gifts to thank attendees for their presence and participation in the event are all items that will appreciate and make attendees feel special.


8. Flexible approach to change:

Organizing events is often a dynamic process, during which unexpected situations can happen. Be flexible, ready to make changes and adjust your plan if necessary. The ability to deal with difficult and unexpected situations is a key element of success.


9. Check feedback and measure effectiveness:

After the event, conduct an analysis of its effectiveness. Get feedback from participants, analyze numbers and statistics. This will help you identify the event's strengths and areas for future improvement.


In summary, organizing a corporate event is a process that requires commitment, precision and creativity, but at the same time a chance to create a unique experience for the participants. The use of innovative solutions, such as interactive decorations or mobile event apps increase your chances of creating an exceptional event. Using the above Event Manager tips, you can increase the quality of the event you organize.


Remember that flexibility, and adaptation, to change are important aspects in dealing with possible surprises. Take inspiration from innovative solutions and keep abreast of new developments in the event industry to have the tools and necessary knowledge to create a unique and memorable event. If you need effective assistance in organizing a corporate event, contact us.

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